How Do Colors Influence Web Design?
Colors hold prime importance in any web design. Colors are what add visual vibrancy to the design and layout of the website. In fact, a website without colors looks plain and bland and seldom appeals to its visitors.
Colors also influence the mood of visitors and evoke specific emotions in them. In fact, with the right blend of color combination, you can actually encourage your visitors to follow your call-to-action and be help you achieve your core objectives through the website.
This is why it is incredibly important to understand the color theories and how they can be used strategically for web design purposes.
Meaning of Different Colors
Colors convey different meanings. Also people associate specific meanings and emotions with certain colors. This is the reason why effective use of colors can actually lead people to feel specific emotions and do things accordingly.
When choosing colors for your website, don't just splash it with your favorite colors. rather, define the core goals and objectives of your website and determine what is it that you want your visitors to do. Also, take into consideration your target audience, their tastes and requirements and the overall feeling you want the user to experience on your website.
Just like warm colors like red, yellow and orange will evoke sunny and happy emotions in people, cool colors like blue and purple create a feel of calmness and serenity. This is why professional companies and organizations prefer a blue tint on their websites. Also, the past year saw an increasing popularity of yellow color in web designs when the global economy was not at the best and companies wanted their customers to feel comfortable and happy on their website..
Here are some general meanings of popular colors:
Red
This is the color of passion and symbolizes fire and power. Red color in web design generally stimulates a feeling of energy and excitement. However, do take care while using lots of red because it is also used to annotate emergency. Its great for using in call-to-action buttons or other areas where you want to attract visitor attention.
Orange
Orange is a mellowed down version of red and symbolizes happiness, joy and sunshine. It is a cheerful color and can be used to exhibit subtler feelings.
Yellow
Again, a positive color like red and orange, bright yellow is a happy color that represents positive qualities like joy, brightness and energy. An instant attention-grabber, it can also be used to display emergency areas.
Green
An obvious representative of nature and wilderness, green has a healing quality to it. This is why it is a favorite with the health care industry! However, green is also symbolic of money and can be used to display greed or jealousy. So, be careful!
Blue
Blue exudes a peaceful feeling and showcases stability and expertise, thus making it a first preference for corporate websites.
Purple
The ultimate color of royalty, purple represents royalty and sophistication. It also gives a sense of spirituality and encourages creativity.
Black
This is perhaps the most trickiest of all colors. While it invokes a feeling of power, elegance and sophistication, its also very easy to go wrong with an overdose of black.
White
A symbol of purity and innocence, white shows cleanliness and safety. White color can be used to create a feeling of space on the website.
Colors hold prime importance in any web design. Colors are what add visual vibrancy to the design and layout of the website. In fact, a website without colors looks plain and bland and seldom appeals to its visitors.
Colors also influence the mood of visitors and evoke specific emotions in them. In fact, with the right blend of color combination, you can actually encourage your visitors to follow your call-to-action and be help you achieve your core objectives through the website.
This is why it is incredibly important to understand the color theories and how they can be used strategically for web design purposes.
Meaning of Different Colors
Colors convey different meanings. Also people associate specific meanings and emotions with certain colors. This is the reason why effective use of colors can actually lead people to feel specific emotions and do things accordingly.
When choosing colors for your website, don't just splash it with your favorite colors. rather, define the core goals and objectives of your website and determine what is it that you want your visitors to do. Also, take into consideration your target audience, their tastes and requirements and the overall feeling you want the user to experience on your website.
Just like warm colors like red, yellow and orange will evoke sunny and happy emotions in people, cool colors like blue and purple create a feel of calmness and serenity. This is why professional companies and organizations prefer a blue tint on their websites. Also, the past year saw an increasing popularity of yellow color in web designs when the global economy was not at the best and companies wanted their customers to feel comfortable and happy on their website..
Here are some general meanings of popular colors:
Red
This is the color of passion and symbolizes fire and power. Red color in web design generally stimulates a feeling of energy and excitement. However, do take care while using lots of red because it is also used to annotate emergency. Its great for using in call-to-action buttons or other areas where you want to attract visitor attention.
Orange
Orange is a mellowed down version of red and symbolizes happiness, joy and sunshine. It is a cheerful color and can be used to exhibit subtler feelings.
Yellow
Again, a positive color like red and orange, bright yellow is a happy color that represents positive qualities like joy, brightness and energy. An instant attention-grabber, it can also be used to display emergency areas.
Green
An obvious representative of nature and wilderness, green has a healing quality to it. This is why it is a favorite with the health care industry! However, green is also symbolic of money and can be used to display greed or jealousy. So, be careful!
Blue
Blue exudes a peaceful feeling and showcases stability and expertise, thus making it a first preference for corporate websites.
Purple
The ultimate color of royalty, purple represents royalty and sophistication. It also gives a sense of spirituality and encourages creativity.
Black
This is perhaps the most trickiest of all colors. While it invokes a feeling of power, elegance and sophistication, its also very easy to go wrong with an overdose of black.
White
A symbol of purity and innocence, white shows cleanliness and safety. White color can be used to create a feeling of space on the website.
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